Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian-based company, announces that their Z5 line of riflescopes has been selected as the recipient of the 2012 Golden Bullseye Award from American Hunter for Optic of the Year.

The NRA Publications Golden Bullseye Award, which is now in its tenth year, acknowledges the finest products available in the shooting sports. Winners of the awards are chosen by a seven-member committee including editors, graphic designers, and veteran NRA Publications staff.

The 2012 Golden Bullseye Award for Optic of the Year was presented to Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA at the 2012 NRA Convention for SWAROVSKI OPTIK’s Z5 line of riflescopes. The Z5 rifle scope series feature an innovative combination of a 1-inch rifle scope with 5x zoom. Due to its high magnification and large field of view, it is particularly versatile and is suitable for various types of hunting. The Z5 offers exceptional optical performance in a slim rifle scope.

“It is an honor for SWAROVSKI OPTIK to be selected by American Hunter for the 2012 NRA Golden Bullseye Optic of the Year Award,” says Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA. “To be selected by such a prestigious magazine and group of editorial staff says a lot about our products. SWAROVSKI OPTIK is a brand that values, not only designing the best product available for serious hunters, but also being associated with groups in our industry that share the same core beliefs and principles.”